- Developed and executed regional marketing and sales strategy to achieve company goals for the Mid-Atlantic territory. - Responsible for building brand locally, driving trial, growing awareness and stimulating sales through event activation, merchandising, sampling teams, product demonstrations, networking, influencer seeding and communication. - Built and maintained relationships for the brand with key food service and retail accounts, wholesalers, brokers, relevant organizations and media. Created store level and macro programs to drive sales from promotional activity. - Managed team of 10 field marketers. Responsible for recruiting, training and leveraging team in market to support Mid-Atlantic strategy. - Complete ownership of budget, forecasting and results. Reported on success metrics through regular tracking of KPIs and ROI. Made recommendations based on results and participated in annual planning.
- Provided thematic on/off premise sales and marketing programming to support rotating-seasonal and year-round brands, new product launches, special events and other relevant brand initiatives. - Frequent programing proposals based on varying budgets, collaboration with designers and external vendors to develop support tools, training and introductory presentations with on-premise teams and wholesalers, performance reporting and overall project management of annual marketing plan. - Implemented multiple on-premise programs including management of 14 full time brand ambassadors, 10 key target markets for year-round activation and two branded vehicle touring teams. - Developed program, schedules, trained employees, provided tools/materials for the field, ensured consistent delivery of program objectives, presented monthly recaps based on activity and KPIs, budget management, reporting of ROI, constant coordination with our sales force, wholesalers, and top accounts in key Magic Hat markets.
- Developed and executed two year-round on-premise sampling programs in 6 key markets, managed 10 full time brand ambassadors and one branded vehicle touring team. - Managed select music, arts, and beer festivals through registration/contract development, logistics, staffing, creating on-site activation plans, continuous coordination with national event marketing groups and local sales teams.
- Managed on-premise sampling program and large special events in key markets across the country within budget, interacted with consumers via social media, tracked success based on ROI and digital outreach, developed and maintained relationships with wholesalers, local sales teams, on-premise managers and large event marketing groups.
- Managed online contests, social media accounts, briefs for graphic design teams, event planning, shipping donations, proofing designs and letters, creating/organizing schedules, maintaining budgets/databases and general project management.
Marketing Management
Concentration: Marketing
Activities: - Graduated Summa Cum Laude, #1 in Division, total cumulative GPA above 3.8 - Awarded Trustee Scholar Honor for maintaining a 4.0 GPA - Received several President's List, Dean's List and Academic Excellence Awards
Bachelor of Business Administration (BBA)
Concentration: Business Administration and Management, General
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